Jeff Behrens, Athletic Director at Pewaukee Schools (WI), breaks down the key differences between Name, Image, and Likeness (NIL) at the college level and the high school level—and why compliance, communication, and education are essential for protecting student-athletes.
When high school athletic directors clearly define values, communicate consistently, and align coaches under one vision, it turns separate teams into one thriving department.
From simple introductions and casual conversations to attending practices and following up on milestones, small, consistent efforts help athletes feel valued and supported.
From regular grade checks to study hall programs and faculty collaboration, the most successful athletic departments are those that make academics a team priority.
Early financial planning keeps athletics strong. From budgeting and boosters to grants and sponsorships, proactive fundraising creates resources for athletes all season long.
From unique venues to family involvement and festive atmospheres, unique events rally the community, fill the stands, and give every sport its moment in the spotlight.
The start of the fall sports season is the perfect time to engage your community and build excitement around your athletic programs. From spirit nights and booster club events to homecoming tie-ins, creative fundraising ideas can generate both financial support and school pride.
As fall sports swing into gear, injuries present an immediate danger. Integrating flexibility and mobility routines into daily training keeps athletes healthy, fresh, and performing at their best all season long.
Social media is ever present for high school athletes, fueling comparison, anxiety, and burnout. Consider these tips to help athletes build a healthier, more intentional online presence.
Matrix Fitness is reshaping the strength training landscape with ten new Magnum Plate-Loaded stations.
