Unifying Athletic Department Culture
When high school athletic directors clearly define values, communicate consistently, and align coaches under one vision, it turns separate teams into one thriving department.
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Category: Coaches
Hydration and Recovery in the Heat
A strength coach, sports dietitian, and firefighting-endurance athlete discuss the benefits of hydration as the temperature rises.
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Badger Football Fosters Grit, Growth, and Gameday Readiness
Coach Brady Collins, Director of Football Strength & Conditioning for the Wisconsin Badgers, shares how he builds strength, toughness, and culture from the ground up.
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Jeff Behrens Builds Better People At Pewaukee Schools Through Mentorship And Standards
From launching student leadership councils to preparing families for NIL in high school sports, Pewaukee Schools’ (WI) Athletic and Activities Director Jeff Behrens brings a standards-driven approach to building better people.
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Setting Up An Efficient Preseason Coaches Meeting
A well-organized preseason coaches meeting sets the tone for the entire athletic year. Run an efficient, purposeful meeting by cover essential topics like safety protocols, communication expectations, scheduling, and compliance.
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Lyford ISD Invests In Teams, Teachers, and Tenacity
Athletic Director Gerardo Jauregui’s journey at Lyford ISD, supporting athletics through strategic planning, hands-on leadership, and a relentless commitment to student-athletes.
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Aligning Middle & High School Athletics
Building an elite-level athletic program starts with a strong foundation. Align middle and high school sports to create lasting success for your teams.
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Ways To Retain Loyal Coaches
Retaining top-tier coaching talent is essential for elite programs. These proven strategies build loyalty and keep coaches committed to their team’s success.
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Adam Banwarth Transforms Athletics Beyond His Role
Assistant Athletic Director Adam Banwarth combines athletic expertise and administrative leadership to elevate his school’s athletic program.
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Building Leaders At The U.S. Naval Academy
Explore how Bryan Fitzpatrick, Associate Athletic Director at the U.S. Naval Academy, utilizes his unique role to shape future leaders through sports performance.
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Challenges, Innovations, and Community Impact at Davis County ISD
Dave Mason, Activities Director at Davis County ISD, navigates the complexities of rural school district life, excelling in community engagement, staff management, and cutting-edge solutions.
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John Snelson’s Approach to Leadership as a Texas AD
See how John Snelson manages the demands of being both head football coach and athletic director at a major Texas 6A school.
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RELATED VIDEOS FOR STRENGTH COACHES
Building Community and Character With Fundraising
Rick Muellenberg, longtime head coach and principal at Bangor Middle/High School (WI), reflects on the power of student-led fundraising and community pride.
From Head Coach to District Leader: Scaling Impact Across 66 Schools
Brian Moore, Supervisor of Interscholastic Athletics at Prince George’s County Public Schools (MD), reflects on the mindset shift required when moving from head coach to athletic director—and now, to overseeing one of the nation’s largest school districts.
Fostering A Culture Of Peer Leadership
Brian Moore, Supervisor of Interscholastic Athletics at Prince George’s County Public Schools (MD), helps build school culture across a large district by empowering student-athletes to lead.
Creating School Branding — And Making It Stick
When Brian Moore took over as Athletic Director at Parkdale High School, they needed a new logo. What came next was a full rebrand of the school, unifying its presence in the community.
Building An Unbreakable Team Through Culture, Connection, And Care
Coach Niko Palazeti, Director of Football Sports Performance at the University of Cincinnati, breaks down what it takes to build deep trust, commitment, and unity in today’s fast-paced world of college football.
Simplifying Booster Club Communication
Gerardo Jauregui, Athletic Director and Head Football Coach at Lyford CISD, shares how centralizing communication with the booster club streamlined fundraising while securing major equipment upgrades for multiple sports.
