Sleep is the most powerful recovery tool an athlete has—but it’s also the one most often neglected. For high school ADs, teaching athletes how to rest may be just as important as teaching them how to play.
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When athletics work hand-in-hand with academics, arts, and student organizations, it unites the entire school under one shared vision.
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From digital ticketing and real-time security tools to streamlined staff communication, today’s athletic directors have powerful technology that streamlines game day operations.
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When high school athletic directors clearly define values, communicate consistently, and align coaches under one vision, it turns separate teams into one thriving department.
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From simple introductions and casual conversations to attending practices and following up on milestones, small, consistent efforts help athletes feel valued and supported.
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From regular grade checks to study hall programs and faculty collaboration, the most successful athletic departments are those that make academics a team priority.
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Early financial planning keeps athletics strong. From budgeting and boosters to grants and sponsorships, proactive fundraising creates resources for athletes all season long.
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Coach Brady Collins, Director of Football Strength & Conditioning for the Wisconsin Badgers, shares how he builds strength, toughness, and culture from the ground up.
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From launching student leadership councils to preparing families for NIL in high school sports, Pewaukee Schools’ (WI) Athletic and Activities Director Jeff Behrens brings a standards-driven approach to building better people.
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In a world overflowing with data, it’s hard to define what is valuable. Explore how to track what matters, make smarter decisions, and boost athlete development with clarity and purpose.
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A well-organized preseason coaches meeting sets the tone for the entire athletic year. Run an efficient, purposeful meeting by cover essential topics like safety protocols, communication expectations, scheduling, and compliance.
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From online learning to leadership training, consider the following ways ADs can invest in themselves and their athletes.
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Coach Niko Palazeti, Director of Football Sports Performance at the University of Cincinnati, breaks down what it takes to build deep trust, commitment, and unity in today’s fast-paced world of college football.
Gerardo Jauregui, Athletic Director and Head Football Coach at Lyford CISD, shares how centralizing communication with the booster club streamlined fundraising while securing major equipment upgrades for multiple sports.
Brian Moore, Supervisor for Interscholastic Athletics at Prince George’s County Public Schools (MD), shares his journey from head coach to athletic director to overseeing one of the largest school districts in the country.
Brian Moore, Supervisor for Interscholastic Athletics at Prince George’s County Public Schools (MD), reflects on the learning curve that comes with stepping into the role of athletic director.
Longtime coach and current principal at Bangor Middle/High School Rick Muellenberg shares how his staff transformed team nutrition and recovery to combat student-athletes losing weight during the season.
Matt Ryder, Director of Athletics at Maine South (IL) High School, explains how his coaches take ownership of fundraising efforts, bringing partial funds to the table before making big asks.
