Denise Stenklyft, Activities Director for Cambridge (WI) School District, discusses the importance of addressing parent behavior at sporting events and the steps she’s taken to improve communication between parents, coaches, and the athletic department. Denise shares how to establish clear guidelines for parent communication, like the 24-hour rule and code that goes beyond eligibility and violations, fostering a more positive environment for student-athletes, parents, and the community.
Supporting Student Mental Health & Emotional Well-Being
From anxiety and depression to social media stress and questions of belonging — today’s student-athletes are facing incredible mental stressors. ADs are training coaches, creating referral pathways, supporting injured athletes, and balancing compassion with policy to fight against one of the most complex challenges in modern-day schools.












