John Snelson, Athletic Director and Head Football Coach at Dickinson ISD (TX), shares how his teams navigate the unique fundraising challenges of a growing community—where every program is asking the same supporters for help. With limited local resources and a focus on financial integrity, Coach Snelson explains why Dickinson has shifted to digital-first platforms like textathons and Vertical Raise to expand reach, protect students and staff, and avoid handling cash altogether.
What To Do When Athletes Won’t Sleep
Sleep is the most powerful recovery tool an athlete has—but it’s also the one most often neglected. For high school ADs, teaching athletes how to rest may be just as important as teaching them how to play.
