John Snelson, Athletic Director and Head Football Coach at Dickinson ISD (TX), shares how his teams navigate the unique fundraising challenges of a growing community—where every program is asking the same supporters for help. With limited local resources and a focus on financial integrity, Coach Snelson explains why Dickinson has shifted to digital-first platforms like textathons and Vertical Raise to expand reach, protect students and staff, and avoid handling cash altogether.
Jeff Behrens Builds Better People At Pewaukee Schools Through Mentorship And Standards
From launching student leadership councils to preparing families for NIL in high school sports, Pewaukee Schools’ (WI) Athletic and Activities Director Jeff Behrens brings a standards-driven approach to building better people.
