Jeff Behrens, Athletic Director at Pewaukee Schools (WI), breaks down the key differences between Name, Image, and Likeness (NIL) at the college level and the high school level—and why compliance, communication, and education are essential for protecting student-athletes.
Using Data to Inform Athletics (Without Drowning in It)
In a world overflowing with data, it’s hard to define what is valuable. Explore how to track what matters, make smarter decisions, and boost athlete development with clarity and purpose.











