Jeff Behrens, Athletic Director at Pewaukee Schools (WI), breaks down the key differences between Name, Image, and Likeness (NIL) at the college level and the high school level—and why compliance, communication, and education are essential for protecting student-athletes.
Supporting Student Mental Health & Emotional Well-Being
From anxiety and depression to social media stress and questions of belonging — today’s student-athletes are facing incredible mental stressors. ADs are training coaches, creating referral pathways, supporting injured athletes, and balancing compassion with policy to fight against one of the most complex challenges in modern-day schools.












